Happy new year to one and all, we can now thankfully praise 2020 away with every desire to forget everything that happened in that awful year; from the Australian fires to the multiple deaths of Kim Jong Un lord supreme. However, with the end of 2020, come forth the Ides of January, as we embark on a woeful journey of every salesman trying to adapt to the times disguising scams with titles such as Juicing, Keto, 5:2 Diet, Intermittent and New Year New Me. Part of you already knows it’s a scam; you’ve already been overwhelmed with the feeling of “it’s too good to be true” but I’m not calling into question your intelligence here, rather a lack of willingness to accept the truth. Let us not quibber on calling a spade a spade, all you need to know is consistency is the key, and that there exists an almighty equation that will solve all your weight woes, that I’ll share with you for a palpable price at the end of this blog.